I developed an illustration style to make safety and climbing etiquette feel more approachable and engaging, while keeping the communication clear. The aim was to bring a playful and personal character to the climbing environment without making the information feel trivial.

The characters are simple and androgynous, so that more people can see themselves in them. Keeping them stripped back also lets them work alongside the many other elements in the communication, from signage and information to web and print.